Practice area — Right of publicity
The technology is outrunning the law, and the decisive questions are industry and technical at once: what is a likeness worth, and how was a synthetic output actually made?
Why these cases are different
A right-of-publicity or AI-likeness matter turns on valuation and on mechanism. Valuation: what is this person's name, image, and likeness actually worth in the market, and what would a customary licensing deal have paid? Mechanism: how was the output produced — what model, what training material, what human input — and does it use a recognizable likeness at all? Answering the first takes someone who has done the deals. Answering the second takes genuine technical fluency. We bring both: decades inside the business and current work at the leading edge of technology.
Questions we're retained to answer
Attorney resources
Two working tools for counsel: the Case Triage Scorecard, for sizing up a likeness or publicity matter early, and the Cross-Examine Their Expert kit, for testing an opposing valuation or technical expert. Request either when you reach out.
How we work
We explain, in plain terms a judge or jury can follow, how a likeness carries value and how a synthetic output was made — then connect both to the legal theory your team is pursuing, whether right of publicity, false endorsement, or a state deepfake statute. Engaged by plaintiffs and defendants, from early case assessment through testimony.
Tell us about the case. We'll give you a straight read on whether we're the right fit — before anyone is retained.
Request a consultationrob@cainexpert.com · +1.310.663.8811